Brand Naming Toolkit – Techniques And Insights

August 3, 2018

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives. Since the brand name is used every time your company is referred to, it should not be overlooked as simply a device to grab attention, but as a vital part of the positioning process. An effective brand name can be a means of communicating what makes you different from competitors and valuable to consumers.

Read full article here.

 

Please reload

Featured Posts

15 Catchy And Creative Business Name Ideas For Startups

January 26, 2019

1/6
Please reload

Archive
Please reload

41 Medforth Street, Market Weighton, York, YO43 3FF, England | Tel: 011 44 (0)7922 107982