Brand Naming Toolkit – Techniques And Insights

August 3, 2018

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives. Since the brand name is used every time your company is referred to, it should not be overlooked as simply a device to grab attention, but as a vital part of the positioning process. An effective brand name can be a means of communicating what makes you different from competitors and valuable to consumers.

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