How To Name (Or In Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong. Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl. “We thought it was a clever play on the term know-it-all,” she says. The company helps consumers find the right insurance policy for them, so she wanted a name that suggested wisdom and guidance, with a friendly animal like the GEICO gecko.

Read full article here.

 

Please reload

Featured Posts

15 Catchy And Creative Business Name Ideas For Startups

January 26, 2019

1/6
Please reload

Archive
Please reload

41 Medforth Street, Market Weighton, York, YO43 3FF, England | Tel: 011 44 (0)7922 107982