How Risky Is It To Change Your Businesses Name?

Generally there comes a time when every business needs to either change their name or at least have a name refresh of some sort. This often goes hand in hand with a new logo, branding etc. Often the old business name simply doesn't really reflect the services offered, or the business has grown geographically and the old name is too limiting, or perhaps it was named after a founder and that doesn't work anymore.

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