Coming up with creative business name ideas can be difficult. But it doesn’t need to be impossible. Insuring over 425,000 businesses means we’ve encountered plenty of people who’ve been creative when coming up with name ideas. We even featured two of our favourites in our latest brand campaign: Spex in the City and Surelock Homes. Sometimes creative ideas fall into our lap fully formed. Sometimes creative ideas fall into our lap fully formed. Gillian Caplan, owner of Spex in the City, was enjoying some wine while watching Sex and the City when she had her burst of inspiration.
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