Why Brand Names Are So Important, According To Science

Coca-Cola. Kleenex. Netflix. Google. Brand names surround us, often to the point that they become a natural part of our everyday speech. As any successful entrepreneur can tell you, there are countless components to creating a successful brand - the most important of which, of course, is providing a good product or service. Still, however, the brand name itself carries more weight than you might think - and can mark the difference between a brand that gains traction and one that falls flat.

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