Startups Are (Still) Making Weird Name Choices

If the latest seed-funded startups have their way, this is what your future will look like. You’ll find your mortgage through a company named Morty, refill your contact lenses with Waldo and get your cannabis news from Herb. (Which is not to be confused with Bud, the startup that handles your banking.) Later, you can use Cake Technologies to pay the bar tab, cover fertility treatments with Carrot Fertility and get your workers’ compensation through Pie Insurance.

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