What's In A Name? 7 Things To Consider When Naming Your Brand

Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity.Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you could shut out potential business before you even have the chance to explain who you are and what you do. 

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