Finding the right name for your business can be crucial to its success. If you've got a boring, vague name, then you might repel potential customers. When it comes down to it, there are some major do's and don'ts that go along with naming your company. For starters, keep things simple and short - a long name can confuse potential customers and won't make a lasting impression on them. Your name should also tell your story. Not only will this help people recognize your company but you'll build the brand's character.
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