Why Startup Success Hinges On A Knockout Business Name

The name Google derived from a misspelling of the word googol, a massive number, intended to reflect the equally massive amount of information on the Internet. The innocuous-sounding Apple, in Steve Jobs’ view, had friendly, inviting connotations that would attract people to the then alien world of computers. As for Virgin, what else do you call your company when you’ve no experience of running one?

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