5 Ways To Pick A Killer Name For Your Company

1. Call the Company What Everyone Else Does

If no one is actually using the name you picked, take it as a hint—and pay attention to what people are calling it. When customers kept phoning HVLS Fan Co. and asking, “Are you the guys with those big-ass fans?” founder Carey Smith listened. He changed the company’s name to Big Ass Fans (though he later reduced that plainspokenness a bit by updating it to Big Ass Solutions when the company expanded into lighting). The unconventional name has earned the manufacturer a gusher of good publicity.

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