How To Name Your Business: 10 Things You Need To Know

Picking a killer name for your business is harder than it might seem. One of the things to think about when choosing a company name is how it will look in the subject line of an email, according to cloud-based analytics company DataHero. Then there's how it will sound when it's said aloud. A number of leading companies in recent history have chosen names with between five and 10 letters and at least one hard consonant: Google, Starbucks, Verizon.

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