Do Startup Names Matter?

Startup names may be a dime a dozen, but most founders still agonize over what to call their dream. Are they right to invest so much energy and time — or would any random string of letters be fine? If anyone knows the answer, it’s Jonathan Nelson, who created the startup incubator Hackers/Founders (aka H/F). Based in Silicon Valley but busy around the globe (in 75 cities in 32 countries), H/F throws events where entrepreneurs can network, hone pitches and gather advice. We asked Nelson for his thoughts.

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