During the crazy journey of launching a business, no decision is more agonizing than finding the right business name. In most cases, business owners have a firm grasp of the brand message they want to convey. However, trying to distill that message into a memorable, easy to say and easy to spell name is no easy feat. On top of branding issues, the name has to be legally available to use -- even though it feels like every good name was taken a decade ago.
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